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Marketing 4.0 MCQ With Answers (2021) (With PDF)

Chapter: Human Centric Marketing for Brand Attraction

Driven by core values, human-centric brands treat customers as ______

A. Users

B. Masters

C. Exploiters

D. Friends

View Answer

D. Friends

In the Human-Centric approach for Brand Attraction, the marketers need to create brands with following three characteristics:

A. Approachable, likable & vulnerable

B. Accountable, responsible & Humanitarian

C. Accessible, personal & ethical

D. Affordable, applicable & utilitarian

View Answer

A. Approachable, likable & vulnerable

Today’s customers like the brands to be less intimidating, authentic, honest and which _______

A. Shows great attributes

B. Offers benefits beyond expectations

C. Gives hopes to solve problems

D. Admit their flaws

View Answer

D. Admit their flaws

Customers build communities to strengthen their position as they feel vulnerable to marketing ploys. This is because marketers often forget the _________ of customers

A. Human side

B. Ethical side

C.Emotional side

D. Psychological side

View Answer

A. Human

Marketers need to adapt to the new reality that ‘The customer preferences have manifested in the digital era’ and hence create brands that behave like _____

A. Slaves

B. Humans

C. Machines

D. Robots

View Answer

B. Humans

Upcoming MCQs:

Chapter 2: The Paradoxes of Marketing to Connected Customers

Chapter 3: The Influential Digital Subcultures

Chapter 5: The New Customer Path

Chapter 7: Industry Archetypes & Best Practices

Chapter 8: Human Centric Marketing for Brand Attraction

Chapter 9: Content Marketing for Brand Curiosity

Chapter 10: Omnichannel Marketing for Brand Commitment

Chapter 11: Engagement Marketing for Brand Affinity

This is all about Marketing 4.0 MCQ with answers.

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