Chapter: Human Centric Marketing for Brand Attraction
Driven by core values, human-centric brands treat customers as ______
A. Users
B. Masters
C. Exploiters
D. Friends
View Answer
D. Friends
In the Human-Centric approach for Brand Attraction, the marketers need to create brands with following three characteristics:
A. Approachable, likable & vulnerable
B. Accountable, responsible & Humanitarian
C. Accessible, personal & ethical
D. Affordable, applicable & utilitarian
View Answer
A. Approachable, likable & vulnerable
Today’s customers like the brands to be less intimidating, authentic, honest and which _______
A. Shows great attributes
B. Offers benefits beyond expectations
C. Gives hopes to solve problems
D. Admit their flaws
View Answer
D. Admit their flaws
Customers build communities to strengthen their position as they feel vulnerable to marketing ploys. This is because marketers often forget the _________ of customers
A. Human side
B. Ethical side
C.Emotional side
D. Psychological side
View Answer
A. Human
Marketers need to adapt to the new reality that ‘The customer preferences have manifested in the digital era’ and hence create brands that behave like _____
A. Slaves
B. Humans
C. Machines
D. Robots
View Answer
B. Humans
Upcoming MCQs:
Chapter 2: The Paradoxes of Marketing to Connected Customers
Chapter 3: The Influential Digital Subcultures
Chapter 5: The New Customer Path
Chapter 7: Industry Archetypes & Best Practices
Chapter 8: Human Centric Marketing for Brand Attraction
Chapter 9: Content Marketing for Brand Curiosity
Chapter 10: Omnichannel Marketing for Brand Commitment
Chapter 11: Engagement Marketing for Brand Affinity
This is all about Marketing 4.0 MCQ with answers.
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