Marketing 4.0 MCQ With Answers (2021) (With PDF)

Given below are multiple choice questions on marketing 4.0 with downloadable PDF & Print option. These Marketing 4.0 MCQ with answers will help MBA, MMS, PGDM, BBA, UGC NET, and MPSC exams. This quiz was last updated in 2021.

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Introduction to Marketing 4.0 & Power Shifts To The Connected Customers

The product-driven marketing is also known as _______

A. Marketing 1.0

B. Marketing 2.0

C. Marketing 3.0

D. Marketing 4.0

Guiding customers throughout their journey from awareness to advocacy is ______

A. Marketing 1.0

B. Marketing 2.0

C. Marketing 3.0

D. Marketing 4.0

_______ is NOT one of the best ways to promote a business with
social media.

A. Choosing the right tone

B. Working with a plan

C. Deleting negative comments

D. Using relevant hashtags

_______ has been largely responsible for power shift mentioned in marketing 4.0 book.

A. Mobile

B. Internet

C. Globalization

D. Artificial Intelligence

The old political, economic, socio-cultural & religious standards of civilization are being replaced by _______

A. Lateral & selective set of social standards

B. Parallel & collective set of social standards

C. Exclusive & vertical set of social standards

D. Inclusive & horizontal set of social standards

Now the power lies not with individuals but with ________.

A. Governments

B. Internet providers

C. Social groups

D. Marketers

At the macro level, the world is moving from hegemony to _______

A. Multilateral power structure

B. Unilateral power structure

C. Accumulative power structure

D. Centralised power structure

________ are now more credible than targeted advertising campaigns.

A. Mass marketing

B. Random conversations

C. Online CPC adverting

D. OTT ads

Marketing 3.0 is all about the shift from ______

A. Human-centric to customer-centric marketing

B. Customer-centric to human-centric marketing

C. Product-centric to customer-centric marketing

D. Product centric human-centric marketing

_____ are the most influential segments in the digital era.

A. YMN

B. WVN

C. YWN

D. UWN